About us
A proven approach to growth
As South Africa’s most respected franchise consultancy, we continuously innovate—developing new services, and strategies to support both emerging and established franchisors. Our expertise goes beyond franchising; we are business growth architects, offering strategic, hands-on consulting to help businesses scale smarter, operate efficiently, and thrive in an evolving market.
With over 40 years of combined experience, we provide trusted industry leadership, tailored solutions, and real-world execution—turning business potential into lasting success.
We don’t just offer advice—we implement. We don’t just create strategies—we implement them. We don’t just build franchises—we build sustainable businesses.
Meet our team of experts
We are a team of franchising experts who are passionate about this industry and dedicated to making every project we undertake a success.
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Eric Parker
Partner & Development Consultant
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Sasha-Lee de Bod Smith
Partner & Development Consultant
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Keratilwe Matsapola
Development Consultant
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Zenobia Flowers
Finance & Administrative Coordinator
Eric Parker
Eric is a highly experienced business professional with a diverse background. He began his career in metallurgy after earning a national diploma, but later transitioned to marketing, completing an IMM diploma. His marketing career includes leadership roles at major companies like Carlton Paper, Kreepy Krauly, KFC, and Interfare. Crucially, he co-founded Nando's Chickenland, driving its rapid expansion both domestically and internationally through franchise and market development. In 1994, he founded Parker Gordon Associates, a franchise development consultancy.
He then joined Deloitte & Touche, establishing their franchise division, which later merged with Franchising Plus, where he remains a senior partner. A past Chairman of FASA and its 1995 Franchise Personality of the Year, Eric is a recognized speaker on franchising and small business, a sought-after strategic thinker, and the author/co-author of several bestselling books on entrepreneurship. His expertise lies in franchise development, distribution channel formulation, and strategic business planning.
Trusted by leading brands
Unlock your business's full potential
Is your business ready to expand but unsure of the next steps? At Franchising Plus, we specialise in guiding businesses through strategic growth, offering tailored franchising solutions and expert advice. With over 40 years of combined experience, we understand the unique challenges you face and are here to help you navigate them successfully.
Our professional network
What our clients say
Business Doctors have now been working with Franchising Plus for approximately 6 months. They were initially engaged to find us a Master Franchisee for South Africa, but their actual delivery went way beyond the original remit. I would have no hesitation in recommending Franchising Plus as a “One Stop Shop” for an international Franchisor contemplating opening up in this exciting market-place.
Rod Davies
Business Doctors
Eric and Melissa bring so much knowledge and experience to the table and they were absolutely brilliant in the way they handled the franchisees and turned our business around. They were methodical, they were professional and extremely extremely involved in turning H2O around. The money I spent on bringing in Franchising Plus was probably the best money I've ever spent on my business.
Tony Marchesini
H20
I recently attended a Franchising Plus workshop geared at existing and potential franchisors. The workshop was presented by Anita, Annie and Eric. The week spent in their company was well worth it and the fee charged for the workshop was earned 100%. Well done to the Franchising Plus team, you have a dynamic concept and you serve franchisors well.
Kim Montgomery
Just Pure
Launching a new franchise business was a daunting task and we are thankful that we chose Franchising Plus to partner with us. The Franchising Plus team guided and managed our entire operational documents to ensure we well prepared for our expansion into franchising. It was a pleasure to work with them and I highly recommend any company considering entering into a franchise to contact the team.
The Macsteel Team
Macsteel
Our exceptional experience and journey started several years ago. Franchising Plus’s knowledge, skill, and passion for the industry make them an invaluable resource for innovative business development. We salute your leadership.
Annemarie Mostert
Mila Services
Working with Franchising Plus has been an absolute pleasure from day one. Their professionalism, expertise, and attention to detail have made the franchising process seamless and efficient. Their team is knowledgeable, proactive, and always ready to go the extra mile. We couldn’t have asked for a better partner in this journey, and we highly recommend Franchising Plus to any business looking to expand with confidence!
The Settebello Team
Spuntino
Working with Franchising Plus has been a game-changer for our business. Their expertise in franchising and their comprehensive approach have helped us grow from six stores to an impressive 50 across South Africa. Their GIS research was essential in identifying the best locations for our stores, while their training programs ensured our staff had the necessary skills to succeed. Franchising Plus truly goes above and beyond. Highly recommended.
The Supa-Roof Team
Supa-Roof
Ready to take the next step?
Contact details
Second Floor
Pellmeadow Office Park, Block B
60 Civin Drive
Senderwood