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INVITATION: Insights into Social Franchising

Advancing technology in franchising: How Digital Menu Boards can Help You Save

Digital Menu Boards

Staying up to date with technology is a key responsibility of any franchisor.

One of the most powerful tools that restaurants and fast food outlets have been employing in recent years is the Digital Menu Board.

Licensing VS Franchising

Licensing VS Franchising

By Melissa Ontong

In a typical licensing agreement, the licensor grants the licensee the right to sell goods, apply a brand name or trademark, or use patented technology owned by the licensor, in exchange for payments to the licensor paid by the licensee for use of such right. 

10 Reasons why operators with, “skin in the game,” will always outperform employees

Owner operator will outperform employee

By Eric Parker

In these difficult trading times with product/service parity, the real defining customer benefit will be SERVICE.

The 5 Rules of Radical Marketing revisit for Social Media

The Five Rules of Radical Marketing revisit for Social Media

By Annie Baptiste

A few years ago Annie Baptiste consolidated our company’s collective knowledge on marketing into five simple rules, namely: