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How Important Social Media Marketing is for Franchisors

Franchising and Social Media

By Natalie Velimahitopoulos - Franchising Plus Marketing Coordinator

Social media has taken the world by storm, people were shocked when President Obama joined Twitter to reach his audience but it became the most successful tool to connect with his followers, it drew so much support and respect as it became a personal contact medium.

Anita du Toit from Franchising Plus talks to SABC 3 News

Anita du Toit - Franchising Plus

Anita du Toit from Franchising Plus talks to SABC 3 News

Business Doctors introduce themselves to South African Franchisees at the IFE

Business Doctors Logo

Small and medium sized businesses (SMEs) are a key driver for economic growth, employment and social amalgamation. Since 2004 Business Doctors has been helping SMEs in the UK get stronger, stay alive and flourish. They made their debut in South Africa with the assistance of Franchising Plus at the International Franchise Expo (IFE) held at the Sandton Convention Centre, Johannesburg through 17-19 May 2012.

Creating Magic – 10 common sense leadership strategies from life at Disney.

Eric Parker and Anita du Toit- Franchising Plus

By Eric Parker and Anita du Toit 

We came across a book at the Exclusive warehouse sale and purchased it for under R20-00.

The wisdom we gained for such a low price was amazing and we would like to share that with you.

The Franchisor of the future – Surviving change and uncertainty

Eric Parker and Anita du Toit - Franchising Plus

By Eric Parker and Anita du Toit

It has been widely reported that the world economy is in a recession. The overall consensus is that we will not see an improvement in the immediate future. So how will this affect franchising and how should franchisors adapt to these new circumstances not experienced to date?